Amazon Marketing Services (AMS) provides tools and resources to help vendors stand out and drive traffic to their product pages on Amazon. As of September 2018, Amazon rebranded AMS to “Advertising Console”, but it’s still commonly referred to as Amazon Marketing Services. Either way, the rebrand highlights how Amazon is getting more serious about their advertising platform. In Q1 of 2018, they announced that their advertising wing had grown 132% year over year to reach $2 billion. All this to say, Amazon is quickly becoming an advertising channel brands can’t ignore. More and more people are beginning to search for products on Amazon before Google, and Amazon is enabling brands to capitalize on this with Amazon Marketing Services.
Interestingly, a study by Catalyst last summer found that only 15% of brands felt they were making the most of advertising on Amazon’s platform and 63% of brands who already used Amazon marketing services said they plan to increase their budget in the coming year. With companies knowing they need to leverage Amazon to grow their product-based businesses and with the competition heating up, finding an expert Amazon marketer has never been more critical.
As with any hot platform, there are plenty of marketers out there claiming to be top Amazon freelancers. In reality, most of them have probably dabbled in it once or twice. Additionally, this newer marketing channel means true expertise in it is scarce. All this makes finding and hiring expert Amazon listing freelancers pretty tough. Luckily, that’s where MarketerHire comes in. Our expert network only accepts top talent and rigorously vets every applicant through a series of interviews and test projects. That’s why we can ensure any expert in our network has the knowledge and experience necessary to deliver results.